About us




NATURAPURA is a Portuguese brand of ecological products for babies, made with 100% organic cotton.


In 1999, we started our adventure  developing healthier and more practical products for our babies. Our experience as parents inspired us to create each piece in our collections. We want the best for our kids, so we work with passion and dedication to create natural products, with no dyes, no pigments or any chemical products. All of our products are made in Portugal with 100% organic cotton in its natural colors – ecru, green and brown.


We were the first Portuguese textile company certified with the European Ecological Label certification – ECOLABEL. Our priority is the well-being, comfort and good health of our babies. For that reason, our products are tested dermatologically to ensure they won’t cause irritation in your baby’s tender skin. Our clothes are suitable for sensitive skin and skin conditions, such as allergies, dermatitis, eczema and atopic skin.


Our purpose goes well beyond the care of our babies. We take sustainability and earth care very seriously! We work hard to help create a better and healthier world for future generations. We make sure our production process is ecologically certified and verified. The cotton of our products does not involve any harmful chemicals in the entire process, from cultivation to  harvest to manufacture.





  • 100% organic cotton in its natural colors – ecru, green and brown
  • No dyes or pigments
  • No chemicals
  • Sewen with 100% cotton threads, so they won’t irritate your baby’s skin
  • Newborn pants don’t have any elastic, so they will be comfortable in the umbilical cord area
  • All the labels are on the exterior of each piece, so they won’t scratch
  • Newborn bodies have a frontal opening
  • All the clothes are suitable to the babies’ age and easy to put on
  • A lot of our knitted garments have no seams
  • Our cotton is tested dermatologically – suitable for sensitive skin and skin conditions, such as allergies, dermatitis, eczema and atopic skin





What is your baby going to do with his brand new toy?


He is going to put it in his mouth!

We know that! For that reason, our toys are carefully designed and tested to ensure they are 100% safe for your baby. We develop toys with 100% organic cotton in its natural colors - no dyes, no bleaching, no chemicals or pigments. Our toys are among the few in the market that you can trust and let your baby play as he wishes.





NATURAPURA products are certified with the European Eco-label that distinguishes products and services that use environmentally friendly processes.

Eco-Label ensures production meets strict ecological criteria and performance.


For NATURAPURA to be certified with Eco-Label, we had to:

  • Limit the use of substances that have any harmful effects on air and water, during fiber production
  • Reduce the risk of allergic reactions
  • Ensure the excellent quality of our fibers
  • Prove the resistance of our colors during washing and drying.





NATURAPURA products were tested in Germany by ITV and in Finland By BioSiteHisto.













We take Earth care and sustainability very seriously. We want to ensure we are helping creating a healthier planet for future generations.


Our Products, in comparison with a 100% conventional cotton product, saves on average:

  • 60% of water consumption
  • 30% energy consumption


DID YOU KNOW about 25% of pesticides worldwide are used in conventional cotton production?


Our organic cotton DOES NOT involve any pesticides or herbicides.